GRIT OVER GLOSS.

Dog Street Studios is an independent game studio operating at the intersection of creativity, grit, and player-first storytelling. As a small but ambitious team, they needed a brand that could speak to players and publishers alike — something expressive and memorable without slipping into generic tech territory.

Our approach leaned into the studio’s scrappy, urban spirit. We built a bold visual identity that blends personality with credibility, combining custom typography and a distinctive brand mark inspired by streetlights and the howling dog — symbols of guidance, persistence, and connection within gaming culture. The system was designed to feel energetic and alive, while remaining clear and functional across digital and physical applications.

The result is an identity that doesn’t fade into the background. A brand built to stand out, signal intent, and give Dog Street Studios a visual presence as confident and fearless as the games they’re creating.