SMALL SHOP. HIGH GROUND.

Alpine Print Company is Guelph’s premier print shop, known for delivering exceptional quality while pushing what’s possible in modern printing. As a small, highly specialized operation, Alpine needed a brand that reflected that balance — bold and interesting enough to attract creative work, while remaining professional and credible for larger clients.

Our approach focused on building a responsive logo system that could perform across both print and digital applications. Rather than leaning into typical industry tropes, we developed a visual identity that feels timeless yet modern — confident without being cold, expressive without losing clarity.

Inspired by the alpine zone itself — the smallest and highest part of a mountain — the identity reinforces Alpine’s positioning: a compact shop delivering top-tier quality for every client, from global brands to local makers. A flexible logo suite and ownable graphic elements give the brand room to scale while staying unmistakably Alpine.