GOOD MORNINGS GROW HERE.

A merchandise system rooted in local pride and market culture. For St. Jacobs Market District, we developed a collection that celebrates the energy of the farmers’ market, from illustrated apparel and bold graphic totes to custom packaging and seasonal campaign materials.

Built around phrases like “Keep Your Friends Close And Your Farmers Closer” and “Good Mornings Grow Here,” the collection blends storytelling, typography, and vibrant illustration to create pieces visitors actually want to wear, carry, and gift. The result is a flexible, retail-ready lineup that extends the market experience beyond the stalls and into everyday life.