* we were a client first

Colorful, stylized text spelling 'APRICOT' in a curved, playful font.

We’re A CREATIVE STUDIO
THAT DIDN’T START IN DESIGN*

We've BEEN
IN YOUR SEAT

Before Apricot, we spent years building restaurants, cafés, breweries, retail products, and creative ventures of our own.

We've experienced the excitement, uncertainty, long hours, tight budgets, launch days, and last-minute surprises that come with building something from scratch.

That's the perspective we bring to every project.

Start A Project

GOOD CREATIVE CAN
Make EVERYTHING Easier

From early concepts to established groups, we help restaurants, craft retail, hospitality, and service-based businesses build brands that are easier to run, built to grow, and harder to forget.

A pair of black eyeglasses with white cryptocurrency logos on the lens, reflecting a yellow-toned background.
Green fabric with white logos and text for Fairweather Brewing Co, including flying ducks, bird illustrations, and phrases like 'Through Good Times' and 'Thoughtful, Flavourful Beer'.
View Our Work
Package of Mayorga Organic Buenos Dias Whole Bean Coffee with a smiling sun logo, colorful rooster illustration, and text indicating light roast, specialty grade, and 12 ounces.
Graphic design with the word 'CYCLE' in black, overlaid by a blue letter 'C' and 'L' in a modern font, creating a layered effect.

WHAT WE BRING
TO THE TABLE

We've built businesses, designed brands, launched products, produced content, and spent decades helping ideas find themselves and their audience.

  • Pattern featuring Fairweather Brewing Co logo and flying geese illustrations with phrases like "Thoughtful, Flavourful Beer" and "Through Good Times".

    BRANDING

    Strategy, Design, & Positioning

  • Assorted cookies on colorful backgrounds, including a chocolate chip cookie with a cream filling, a purple cookie with white chocolate chunks, a boxed set labeled "Sweet G's," and a red cake-like cookie with cream cheese frosting. Decorative paper and packaging are also visible.

    PACKAGING

    Product, Label, & Box Design

  • Yellow background with bold, black text that reads "It's time to wake the fun up!". Collage of shouting mouths and megaphones on the sides. Vibrant and playful design.

    WEB & APPS

    Custom & Template Design & Development

  • Two people standing, one wearing a white T-shirt with "Armor Brewing," a rhinoceros graphic, and text including "Estd 2023" and an address in Allen, TX.

    MERCHANDISE

    Apparel, Accessories, & Print Design

  • Assorted southern-style American dishes on a wooden table, featuring fried chicken, barbecue meats, coleslaw, baked beans, potato salad, cornbread, and drinks, including beers and cocktails.

    MOTION & CONTENT

    Video, Photo, Animation, & Commercial Production

  • Smartphone displaying a social media profile for 'the.spacey' featuring nine posts with snack-themed images and a colorfully swirling abstract background.

    MARKETING & DIGITAL

    Social, Ads, Email, & E-Commerce

  • Modern retail store interior with sneakers on display, clothing on racks, a checkout counter, and a large screen showing a traditional dancer.

    PRINT & RETAIL

    Physical Branding, Spatial Design, & Retail Collateral

Different Stages, Similar Challenges

Whether you're opening your first location, refreshing an established brand, expanding into new markets, or simply trying to keep everything moving in the same direction, we're built to help at every stage.

Interior of a rustic restaurant or bar with wooden ceiling, large windows, and bar counter with taps, chairs, and modern lighting.

New openings

When ideas are big and everything needs to come together quickly.

Close-up of a person wearing a white T-shirt with a graphic design that says "ARMWOR BREWING 2023 PRESTIGE CIR WILLEN TX 75002" and includes an illustration of a rhinoceros with lightning bolts.

Brand refreshes

When the bones are good, but your brand needs a new look.

Close-up of a glass door with a sign that reads 'Rosebud MO Strike Axe Coffee' in gold lettering.

Growth & rollouts

When one location becomes two… then five.

Collage of various food and drink items including a pizza, an ice cream cone, a glass of blue and clear soda, a sliced tomato, and a bottle of hot honey sauce. The collage also contains text with promotional and informational content about pizza, flavors, and store hours.

Ongoing support

When you need a steady creative partner for the day-to-day.

SELECTED WORK

A closer look at some brands we’ve readied for the real world.

Helping a beloved brewery find its next chapter

DESIGNING a chef-led pizzeria FROM SCRATCH

Building a new brewery brand with deep roots

Branding a multi-vendor hospitality concept

Turning a cult favorite into a cohesive brand

Rebranding a fast-growing Texas brewery

Branding a tech-FORWARD hospitality destination

Creating a pizza brand designed for growth

Not Just Hospitality

While much of our work happens in restaurants and craft retail, the challenges we help solve aren't unique to hospitality.

Clarity. Growth. Consistency. Differentiation.

The industries change. The fundamentals rarely do.

Let's Chat

PICKED BY THE BEST

We’ve worked with some amazing brands, big and small, across all kinds of industries.
Here’s a look at just a few that have trusted us to bring their ideas to life.

Handwritten notes about the brand Servus Steatford on an open grid notebook, with various logo sketches and candle illustrations, placed on a cutting mat with a pen nearby.

WE’RE
INTENTIONALLY SMALL

Not because we think bigger is bad.

Because we like staying close to the work, the conversations, and the decisions that shape a project.

A close-up photo of a white sheet of paper with the words "Sweet Talk" written in black marker, surrounded by several pens and a ruler placed on the paper.
Our Crew
A hand holding a fine tip marker in front of a logo design for 'Park Grocery Deli & Bar,' with various drawing tools including a blue pencil, a ruler, and a black marker on a white surface.

READY TO WORK TOGETHER?