An independent creative studio building brands, and everything that brings them to life.
Los Angeles + Kitchener
Working everywhere.
WE WERE THE
CLIENT FIRST
Before Apricot, we built and ran restaurants, cafés, breweries, retail businesses and products of our own.
So we know there's a real business on the other side of the creative work, with customers to win, teams to manage, budgets to make work and doors that need to open on time.
That perspective has shaped Apricot from day one.
WHAT WE BRING
TO THE TABLE
A few ways we help turn good businesses into great brands.
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![Pattern featuring Fairweather Brewing Co logo and flying geese illustrations with phrases like "Thoughtful, Flavourful Beer" and "Through Good Times".]()
Build The Brand
Strategy, positioning, identity and the systems that give a business a clear place in the world.
From something brand new to something ready for its next chapter.
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![Assorted cookies on colorful backgrounds, including a chocolate chip cookie with a cream filling, a purple cookie with white chocolate chunks, a boxed set labeled "Sweet G's," and a red cake-like cookie with cream cheese frosting. Decorative paper and packaging are also visible.]()
MAKE IT REAL
The places, products and experiences where the brand actually meets people.
Digital or physical. On a screen, a shelf, a wall, a menu or in motion.
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![Yellow background with bold, black text that reads "It's time to wake the fun up!". Collage of shouting mouths and megaphones on the sides. Vibrant and playful design.]()
GET IT OUT THERE
Creative built to introduce the brand, tell its story and give people a reason to pay attention.
From launches and campaigns to the everyday content that keeps a business visible.
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![Two people standing, one wearing a white T-shirt with "Armor Brewing," a rhinoceros graphic, and text including "Estd 2023" and an address in Allen, TX.]()
KEEP IT MOVING
Ongoing creative support for businesses that aren't standing still.
A senior creative team when you need one, without having to build one.
SELECTED WORK
A closer look at some brands we’ve readied for the real world.
100+ BUSINESSES
AND COUNTING
From independent founders to growing groups and established organizations, we've helped businesses across the U.S., Canada and beyond figure out what their brand should be, and make it real.
HOSPITALITY IS IN OUR DNA.
BUT IT'S NOT OUR LIMIT.
Restaurants, breweries, cafés and retail are where we learned a lot of what we know.
But the problems we're brought in to solve go well beyond hospitality.
Launching something new. Repositioning something established.
Bringing clarity to a complicated business. Creating consistency across locations.
Turning a good idea into something people actually care about.
Different businesses. A lot of the same problems.
SMALL ON PURPOSE
You work directly with the senior people doing the work.
We keep Apricot small and build the team around the project, bringing in trusted strategists, writers, developers, illustrators, photographers, filmmakers and specialists when they're needed.
No unnecessary layers. No giant team baked into the fee.
Just the right people around the problem.
GOOD WORK SHOULD WORK
We're not particularly interested in making something beautiful just to put it in a case study.
The work has to survive the real world.
It has to make sense to customers. Work for the people using it. Stretch across whatever comes next.
And ideally make running the business a little easier.
That's the bar.
HAVE SOMETHING IN MIND?
A new business. An old brand that needs some love. A big project. A weird problem. A half-formed idea you're not quite sure what to do with yet.
We'd love to hear about it.