* we were a client first
We’re A CREATIVE STUDIO
THAT DIDN’T START IN DESIGN*
We've BEEN
IN YOUR SEAT
Before Apricot, we spent years building restaurants, cafés, breweries, retail products, and creative ventures of our own.
We've experienced the excitement, uncertainty, long hours, tight budgets, launch days, and last-minute surprises that come with building something from scratch.
That's the perspective we bring to every project.
GOOD CREATIVE CAN
Make EVERYTHING Easier
From early concepts to established groups, we help restaurants, craft retail, hospitality, and service-based businesses build brands that are easier to run, built to grow, and harder to forget.
Different Stages, Similar Challenges
Whether you're opening your first location, refreshing an established brand, expanding into new markets, or simply trying to keep everything moving in the same direction, we're built to help at every stage.
New openings
When ideas are big and everything needs to come together quickly.
Brand refreshes
When the bones are good, but your brand needs a new look.
Growth & rollouts
When one location becomes two… then five.
Ongoing support
When you need a steady creative partner for the day-to-day.
SELECTED WORK
A closer look at some brands we’ve readied for the real world.
Not Just Hospitality
While much of our work happens in restaurants and craft retail, the challenges we help solve aren't unique to hospitality.
Growth. Consistency. Differentiation. Customer experience. Clear communication.
The industries change. The fundamentals rarely do.
PICKED BY THE BEST
We’ve worked with some amazing brands, big and small, across all kinds of industries.
Here’s a look at just a few that have trusted us to bring their ideas to life.
WE’RE
INTENTIONALLY SMALL
Not because we think bigger is bad.
Because we like staying close to the work, the conversations, and the decisions that shape a project.
