WE’RE A Small,
Focused Studio

A digital tablet displaying a heron illustration, a pack of Field Notes memo books, a yellow pencil, a white stylus, and a mason jar on a green grid cutting mat.
Close-up of green monstera leaves with a gray circular logo containing stylized white overlapping C and C letters in the center.
A person walking by a colorful wall collage with drawings and text, including a girl on roller skates with the words 'Wake the fun up!', and other graffiti-style art.

Apricot is a creative studio focused on restaurant and hospitality brands.

We tend to work best with people building for the long haul. We partner with founders and teams who care about clarity and consistency, not just how a brand looks at launch, but how it holds together as things grow, change, and get busy.

Our work brings together strategy, design, and storytelling to build intentional brand systems meant to be used. We ask hard questions early, make clear decisions, and design with long-term use in mind.

We care about doing the work well, and working well together.

Let's Chat

WE’VE BEEN THERE

Our perspective is shaped by experience on both sides of the table, as designers, strategists, and business owners. We’ve worked inside restaurants, retail businesses, service brands, and content-driven companies, and we understand the pressure that comes with making decisions that affect real people and real operations.

A small studio by design

When you work with us, you work directly with the people responsible for the thinking and the work, not a handoff, not a hierarchy. That keeps projects focused, decisions clear, and momentum steady.

  • A smiling woman with long brown hair, standing outdoors with a blurred background.

    CHELSEA HUBER

    STUDIO HEAD

    Background in interior design, retail business ownership, and hospitality operations. Brings a grounded perspective on how brands function day to day, from customer experience to operations.

  • Smiling person wearing glasses and a plaid shirt against a dark background

    NEIL HUBER

    CONTENT DIRECTOR

    Former restaurant, café, and brewery owner. Filmmaker with 20 years in production. Brings an operator’s perspective to strategy, narrative, and content built for real-world use

  • Portrait of a man with brown hair, blue eyes, and facial hair, wearing a black shirt with white text.

    JOSCHKA SAWATZKY

    CREATIVE DIRECTOR

    Brand designer with formal training and published work. RGD certified. Leads identity and typographic systems, setting clear direction and visual standards across complex brands.

  • Smiling man with glasses, wearing an orange cap and striped shirt, standing outdoors.

    JOHN GASKIN

    VISUAL DESIGNER

    Designer focused on brand identity, typography, and visual craft. Works closely within established systems to translate strategy into clear, refined design across key touchpoints.

  • A person with long black hair and glasses wearing a black shirt with a logo on it, set against a blue background.

    ETHAN SILVA

    MOTION DESIGNER

    Motion designer focused on brand-led animation and storytelling. Helps bring brands to life through motion that adds clarity, energy, and cohesion — especially in digital and content-driven contexts.

Let’s Talk

If you’re working on a hospitality or service-led business and want a creative partner built for the long haul, we’d love to hear more.

Freelance Collaborations

We work with experienced freelancers across brand, digital, and content.

If you’re thoughtful, reliable, and care about quality, get in touch.

REACH OUT