The People Behind Apricot

A digital tablet displaying a heron illustration, a pack of Field Notes memo books, a yellow pencil, a white stylus, and a mason jar on a green grid cutting mat.
Close-up of green monstera leaves with a gray circular logo containing stylized white overlapping C and C letters in the center.
A person walking by a colorful wall collage with drawings and text, including a girl on roller skates with the words 'Wake the fun up!', and other graffiti-style art.

The designers, strategists, operators, storytellers, and problem-solvers behind the work.

Let's Chat

Where Our Perspective Comes From

Before Apricot, we spent years building restaurants, cafés, breweries, retail products, and businesses of our own.

Now we bring those lessons into every project we take on.

A small studio by design

When you work with Apricot, you work directly with the people responsible for the work.

No handoffs. No layers. No game of telephone.

That keeps projects focused, decisions clear, and momentum steady.

  • A smiling woman with long brown hair, standing outdoors with a blurred background.

    CHELSEA HUBER

    STUDIO HEAD

    Background in interior design, retail business ownership, and hospitality operations. Brings a grounded perspective on how brands function day to day, from customer experience to operations.

  • Smiling person wearing glasses and a plaid shirt against a dark background

    NEIL HUBER

    CONTENT DIRECTOR

    Former restaurant, café, and brewery owner. Filmmaker with 20 years in production. Brings an operator’s perspective to strategy, narrative, and content built for real-world use

  • Portrait of a man with brown hair, blue eyes, and facial hair, wearing a black shirt with white text.

    JOSCHKA SAWATZKY

    CREATIVE DIRECTOR

    Brand designer with formal training and published work. RGD certified. Leads identity and typographic systems, setting clear direction and visual standards across complex brands.

  • Smiling man with glasses, wearing an orange cap and striped shirt, standing outdoors.

    JOHN GASKIN

    VISUAL DESIGNER

    Designer focused on brand identity, typography, and visual craft. Works closely within established systems to translate strategy into clear, refined design across key touchpoints.

  • A person with long black hair and glasses wearing a black shirt with a logo on it, set against a blue background.

    ETHAN SILVA

    MOTION DESIGNER

    Motion designer focused on brand-led animation and storytelling. Helps bring brands to life through motion that adds clarity, energy, and cohesion — especially in digital and content-driven contexts.

Small Studio.
Extended Bench.

We've intentionally kept Apricot small.

When projects call for it, we bring in a trusted network of developers, illustrators, photographers, animators, writers, strategists, and specialists.

The goal isn't to be the biggest studio in the room.

It's to assemble the right team for the job.

If you’re a freelancer who’s thoughtful, reliable, and cares about quality, get in touch.

REACH OUT

We Should Probably Meet

If you've spent this much time reading about us, there's a decent chance you're wondering whether we'd be a good fit.

Tell us a bit about what you're building and we'll take it from there.