GOOD THINGS NEVER LAST.

Franchesca’s Pizza is a new Neapolitan and NYC-inspired slice shop in Red Lion, Pennsylvania. Built on a love for handmade dough, fresh ingredients, and a community-first spirit, founder and chef Ethan Greer’s aim was to create a brand that felt as lively and appetizing as the pizzas on the menu. Franchesca’s needed an identity that could bridge Italian culinary roots with New York attitude, while still feeling right at home in a small-town setting.

We designed a comprehensive visual system that blends expressive script lettering with bold block typography, nodding to both family recipes and iconic slice shop signage. A warm, gritty color palette and candid photography capture the beautiful mess of real pizza culture. From the logo suite to signage, packaging, merch, web and social, the brand creates a playful yet premium experience that invites people in and makes every slice feel like a moment worth sharing.