EVERY DOG HAS ITS DAY.

Good Hound is a purpose-driven brand creating thoughtfully made goods for dogs and the humans who love them. Built on a belief in quality over quantity, the brand focuses on small-batch products designed to last—timeless in form, understated in tone, and made with care for community and planet.

Our approach centered on restraint and meaning. We developed a visual identity that avoids trends and leans into classic, heritage-inspired design—custom typography, hand-drawn illustration, and a warm, earthy palette that feels familiar without feeling dated. Every element was designed to feel personal, honest, and quietly confident, reflecting Good Hound’s commitment to slow fashion and considered production.

Beyond aesthetics, the identity supports Good Hound’s larger mission: helping shelter animals and giving back through causes rooted in care and connection. The result is a brand system that feels genuine and flexible—built to grow with the business while staying true to why it exists in the first place.