Restaurant Branding
That Turns First-TimeRS Into Regulars

Branding, websites, menus, merch, and packaging
for restaurants and hospitality brands.

Book a Discovery Call

Trusted by restaurants and hospitality brands across North America.

This MAY be a fit if…

• You’re opening a new restaurant or hospitality concept
• Your current brand no longer reflects the space or experience
• You want a cohesive brand across print, merch, signage, packaging, and digital
• You’re looking for a thoughtful creative partner to help shape the brand.

This maY not be A fit if…

• You’re looking for quick, low-cost logo design
• You need something by next week
• You’re just exploring ideas without a clear timeline
• Strategy and long-term brand thinking aren’t priorities right now
• You’re primarily looking for small one-off design tasks

When A brand doesn’t
match the experience

Restaurants live and die by how people feel when they walk through the door.

But many concepts launch with branding that feels rushed, inconsistent, or disconnected from the experience the owners are actually trying to create.

Menus & Print Materials

Signage & Social Presence

Packaging & Merchandise

Over time, that disconnect quietly erodes what could have been a memorable BRAND EXPERIENCE.

Brand systems built
for real restaurants

We design brands the way restaurants actually operate.

Not just logos, but the full system that shows up across the entire guest experience.
Menus, signage, packaging, digital touchpoints, and the small details that make a place feel cohesive.

We work closely with founders and operatorS to translate the soul of the restaurant into a clear visual language that staff can use, guests remember, and the business can grow with.

HOSPITALITY Brands
we’ve built

Brands we’ve created for restaurants, cafés, and hospitality concepts across North America.

Our team has partnered with 100+ brands across hospitality, food, and service-led industries.

  • GRAFFITI MARKET

  • ARMOR BREWING

  • PIZZERIA MOTOLA

  • STOCKYARDS BREWING

  • Crowsfoot Smokehaus

  • Garden at the line

  • HUNNIE'S CHICKEN

  • PROHIBITION WAREHOUSE

Our Approach

A simple, focused process

Good branding doesn’t come from endless revisions. It comes from clarity.

Our process is designed to move quickly while still giving the concept the thought it deserves.

  • 1. Discovery & Direction

    We start by understanding the restaurant: the concept, the audience, the neighborhood, and the experience you want guests to have.

    From there we establish the strategic foundation that will guide the design.

  • 2. Identity Design

    We develop the core brand identity, including logo systems, typography, color, and visual language that reflect the personality of the concept.

    Everything is designed to work in the real world, not just on a screen.

  • 3. Application & Rollout

    Once the identity is established, we extend the system across the pieces that shape the guest experience.

    Menus, signage, packaging, uniforms, and other touchpoints.

    The result is a brand that feels cohesive from the front door to the final receipt.

What our clients say

A few words from founders
and operators we’ve partnered with.

  • "Apricot is the best decision we have made hands down for our coffee shop! They took the time to hear our story, listened to the big picture and brought it all to life! We have people every single day coming in and complimenting branding. Exactely what I was looking for."

    Frances Glaser
    Founder @ Strike Axe Coffee

  • “I can’t say enough great things about Apricot. Professional, high quality, easy to work with and incredible results. The team is kind, motivated, and easy to communicate with."

    Grace Wheeler
    Director of Marketing @ Lark Brewing

  • “What really sets Apricot apart is their professionalism and genuine support at every step. This isn’t just a place to get a logo made—it’s a team of world-class artists and professionals who become a real asset to the growth of your brand well beyond the first project."

    Ethan Greer
    Founder @ Greer’s Burger Garage

  • “Love this team! Brilliant creatives who are also incredible at executing whatever needs to be done. They listen well and present something so good on the first go-round that in my experience multiple revisions aren't even necessary! Love working with Apricot and could not recommend them higher."

    Jordan Salcito
    Founder @ Ramona

  • "This team is the real deal. They delivered us an amazing branding package that has resonated with our customers and space. This team puts their heart and soul into their design work and it really shows."

    Kamiar Nejad
    Co-Founder @ Garden at the Line

  • "Apricot rebuilt all of our websites and the experience was fantastic from start to finish. Clear communication, great pricing, and a final product that exceeded expectations."

    Jordan Rockensuess
    Vice President of Marketing @ Wild Thyme Restaurant Group

  • "The team at Apricot were great to work with. Very flexible and collaborative. I will definitely work with them again!"

    Ram McAllister
    Co-Founder @ Fairweather Brewing

A glass of sparkling wine with a logo that reads 'GARDEN at THE LINE' on a white table, with a person's hand resting nearby, in an indoor setting with a potted plant and blurred background.

Typical Investment

Every concept is different, but most restaurant identity projects typically range from:

$12,000 – $25,000

The exact scope depends on what’s needed for launch or refresh, including elements like menus, signage systems, packaging, or merchandise.

Let’s talk

If you’re planning a new restaurant, opening a second location, or refreshing an existing brand, we’d be happy to learn more.

Book a short call and we can walk through your goals and see if it makes sense to work together.

Book a Discovery Call