LET’S MAKE YOUR BRAND
MORE THAN “MEH”

It’s not about being clever.
It’s about being clear.
And honest.
And helpful.

There’s no award for the most complex rebrand. We believe the best creative cuts through the noise by knowing exactly what it’s saying—and who it’s saying it to. That’s where we come in: thoughtful design, intentional messaging, and work that actually does its job.

A little thought goes a long way.

So we put in a lot.

Nothing we do is accidental. From the strategy behind your brand voice to the curve of a label or the spacing on your homepage, we’re in the details—because that’s where the difference is. And your brand deserves nothing less.

GOOD ENOUGH ISN’T GREAT

We turn “fine for now” into “ready for what’s next” with creative that connects, converts, and looks damn good.

Something showing chaotic branding, messy moodboards, or inconsistent logos.

FEELING A LITTLE…OFF?

Your brand might be stuck in the “good enough” phase:

  • Your branding doesn’t match your vibe anymore

  • Your packaging lacks shelf presence

  • Your website feels flat

  • Nothing really flows

You’re spending time explaining who you are—instead of letting your brand speak for itself.

HERE’S WHERE WE COME IN

At Apricot, we turn “fine for now” into “ready for what’s next.”
We bring strategy and design together to build brands that actually work.
Whether you’re launching something new or cleaning up what’s already there, we help you:

  • Clarify your voice and visuals

  • Create cohesive design across every touchpoint

  • Make your brand feel like you—but bolder

We’re not a factory. We’re a creative studio that works alongside you, thinks with you, and gives a damn about the details.

THE PROOF IS IN THE PORTFOLIO

  • Two bags of Mayorga coffee labeled 'Buenos Días' with rooster artwork, light roast, organic, whole bean, 12 oz. "Sourcing Principles" text includes quality, environment, traceability, direct trade, and collaboration.

    Case Study 1: Mayorga Coffee

    Creative Direction & Brand Strategy + Packaging, Graphic, and Motion Design

    View Project
  • Pattern with beer mugs, boots, eagles, rhinos, wheat, hats, hops, and letter 'A' on blue background.

    Case Study 2: Armor Brewing & Coffee

    Custom Merch, Signage, Brand extension

    View Project
  • Vintage-style advertisement for "Greers" featuring a cartoon burger character with text promoting fresh beef, smashburgers, and garage fries. Tagline reads "Serving American Nostalgia Since 2022! Made in Pennsylvania."

    Case Study 3: Greer's Burger Garage

    Identity design, print collateral, e-commerce styling

    VIEW PROJECT
  • Burger with bacon and cheese, served with fries, pickles, and beer in the background.

    Case Study 4: Top Golf

    Content Creation

    Make It
  • Logo for 'Garden at The Line' featuring a graphic of beer and wine glasses with stylized plants on a green background.

    Case Study 5: Garden at the Line

    Description goes here
    Click Here

WANT TO SEE MORE?

Person wearing an Armor Brewing t-shirt with a rhino graphic and text details.

WANT A QUICK CHAT?

Book a discovery call to see if we’re a good fit.
We can work on nicknames laters.

Person wearing a denim apron with "Garden at the Line" logo, surrounded by greenery

WANT A CHECK UP?

Send us your current brand and get actionable insights.
No strings attached.

FORGET THE BARE MINIMUM.
LET’S MAKE YOUR BRAND MEMORABLE.

Your next big move starts with one convo.