Precision in the field.

Split Cine provides the technical backbone behind some of television’s most demanding productions. Specializing in multicamera reality competition shows, they support production teams with the expertise, planning, and high-end equipment required to execute complex shoots in the field—bridging the gap between creative vision and real-world logistics.

Our approach focused on clarity and balance. Inspired by the company’s 50/50 partnership and their role connecting departments like camera, audio, post, and production, we developed a minimal identity built around symmetry, precision, and legibility. The mark was designed to read instantly on equipment cases, crew apparel, and digital platforms—no ambiguity, no excess.

The result is a brand that feels technical without being cold. Confident without being loud. A visual system that reflects Split Cine’s hands-on philosophy: show up, stay on set, and deliver the highest standard of work from call time to final cut.