Garnering its name from two generations of local purveyors, Wilhelm's Provisions uses only the finest ingredients when handcrafting its diverse collection of unique, small batch provisions. From sweet and savoury to spicy with a kick, Wilhelm’s product line of sauces, marinades, jams and jellies bring a world of flavour that’s perfect for any pantry.

When it came to developing a brand and packaging direction for Wilhelm’s line of signature provisions, we dug into the history behind the company’s founders to highlight their rural roots and commitment to craft. Combining historically-informed typography with luxurious finishing details, we designed jar and bottle labels using tactile elements of rich, linen textured paper and gold foil hits throughout to communicate an elevated yet approachable shelf appeal for the brand’s various local distributors.