Wander Where the Wifi is Weak.
Client
Lifeline Supply
Services
Branding
Apparel Design
Graphic Design
Copywriting
Packaging
Website
Photography
Videography
Branding
/
Apparel Design
/
Graphic Design
/
Copywriting
/
Packaging
/
Website
/
Photography
/
Videography

Born from a love of travel and sustainability, Lifeline Supply began as a simple creative outlet that eventually grew into a full-fledged clothing label. The brand’s roots in the counterculture surrounding music and streetwear provided the framework to build a catalogue of clothing designs and supporting campaigns that combined the recklessness of youth with the adventurous spirit of the contemporary world traveller.

Lifeline’s humble beginnings of screenprinted t-shirts and hoodies evolved into cut-and-sew garments with a core focus on sustainable materials, all while using a graphic-heavy design approach that explored topics ranging from mental health to environmental responsibility. Seasonal product launches saw photo and video lookbooks created in a wide array of locations including Iceland, California, New York, Hawaii and more.

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