Born from a love of travel and sustainability, Lifeline Supply began as a simple creative outlet that eventually grew into a full-fledged clothing label. The brand’s roots in the counterculture surrounding music and streetwear provided the framework to build a catalogue of clothing designs and supporting campaigns that combined the recklessness of youth with the adventurous spirit of the contemporary world traveller.

Lifeline’s humble beginnings of screenprinted t-shirts and hoodies evolved into cut-and-sew garments with a core focus on sustainable materials, all while using a graphic-heavy design approach that explored topics ranging from mental health to environmental responsibility. Seasonal product launches saw photo and video lookbooks created in a wide array of locations including Iceland, California, New York, Hawaii and more.