Nestled in the heart of Midtown Kitchener, Fore Quarter Butcher Shop is a shining example of the noticeable shift back into a highly localized economy in Waterloo Region. Founder and head butcher Colby LeMoine set out to build a company that would not only supply its customers with the highest grade of locally sourced meats, but also strive to nurture a culture and community around the shop itself. Your friendly neighbourhood butcher should be a friendly face, and where your meats come from should not be a mystery.
Fore Quarter’s visual identity references Gothic letterforms from a 19th century German type specimen to emphasize the butcher’s authenticity and specialization in European meats. Paired with the graphic language of mid-century mom & pop shops, the identity is reinforced through the shop’s storefront, window signage and interior display graphics, as well as stationery, merchandise, product menus and packaging labels.