Dekko Concrete is a team of dedicated professionals who design and fabricate sustainable lightweight concrete products unlike anything else on the market. Inspired by architecture, and through years of research and development of the highest quality materials, they have designed a unique ultra-light concrete that has revolutionized the way concrete is designed and installed. Working with clients from Toronto to California to Hawaii, Dekko partners with forward thinking companies to bring their visions to life with concrete that is adaptable with endless creative possibilities.
Building on the company’s elegant minimalist approach to their product, we developed a logo and identity system that leveraged their striking product photography to breathe life into otherwise very grey subject matter. Through supporting use of subtle colour and typography, the brand works to shift customers’ perceptions of the stark and standardized status quo of concrete into a new realm of creativity and possibility.